Projects & Experience

Led an off-shore development team with a focus on continuous delivery. Conducted Salesforce platform health checks and implemented backup and restore solutions to ensure operational resilience.

Full platform reimplementation with deep integrations into SAP, BI, and SharePoint. Led a worldwide subsidiary rollout ensuring consistent data quality, governance, and user adoption across regions.

Designed and delivered a Field Service Lightning solution for holiday rental operations. Covered UX design, security model, automated workflows, mobile FSL configuration, and management reporting.

Built a comprehensive patient tracking system within Salesforce, incorporating clinical journals, video consultation scheduling, referral workflows, and financial billing modules.

Solution design and architecture consulting, integration development, and DocuSign implementation for streamlined digital contract workflows.

Supported the Veeva Excellence Team in transforming to a centralised Salesforce platform. Implemented Jira/Scrum processes, documented integration landscape, and drove adoption across the global organisation.

Architected and delivered a worldwide Sales and Service Cloud solution. Built a super-user community to drive sustainable platform adoption and knowledge sharing across global teams.

Led the full replacement of SAP CRM with Salesforce Sales, Service, and Marketing Cloud. Built a Configure-Price-Quote model, set up Field Service Lightning, and managed a multi-developer delivery team.

Introduced Scrum methodology for platform development, built a formal change-request process, and led the migration of a legacy reference system into Salesforce.

Unified Salesforce solutions across multiple business units. Designed a pipeline visualisation tool for tracking development-stage products, enabling executive oversight of the global innovation pipeline.

Migrated legacy mainframe data into Salesforce and built a new front-end for bank branch operations, enabling advisors to access customer 360-degree views in real time.

Implemented Salesforce CRM across 18 countries, replacing fragmented local tools with a single global platform. Managed platform upgrades, stakeholder engagement, and ongoing adoption programmes for 6 years.

Progressed from developer to global CRM manager on Pivotal on-premise CRM. Led worldwide implementations, change management programmes, and end-user training initiatives across multiple countries.

Built database-driven web front-ends for major Danish organisations including Carlsberg, Bayer, Danish Television, and the Foreign Ministry. Notable project: a database and UI to hold all of Carlsberg's beer recipes.